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Unreal Reality

Project type

Posters, Infographic and Social Media Assets

Date

December 2025

Location

London

University Unit

Social & Cultural Context

The Unreal Reality is a visual awareness campaign exploring the hidden dangers of AI-generated videos and images in a world where truth and deception look identical.

The purpose of the campaign is to bring critical thinking about how easily reality can be manipulated through technology and how this affects our trust, identity, and understanding of truth. The concept is expressed through three series of posters - Identity, Deepfake, and
Manipulation. Through minimal and powerful visuals, the project encourages viewers to pause, question, and verify what they see online. The additional medium of the project will concentrate on social media and infographics. Social medias are the primary and most accessible sources for AI generative content which is why the campaign focusing on this particular place to bring awareness to the audience.
The goal is to remind audiences that in a world where anything can be fabricated, Not everything that looks real, is real.

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